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A global alcohol manufacturer faced significant challenges in leveraging its vast amount of data to drive effective marketing strategies. Despite being a market leader, the company struggled with fragmented data sources, making it difficult to get a comprehensive view of product performance across different markets. The existing reporting models were not fully optimised for the complexity and scale of the company’s operations, leading to inefficiencies and missed opportunities in their marketing efforts.
Additionally, the company’s internal market share KPIs were not sufficiently granular, limiting the ability of regional teams to track performance effectively. The company needed to enhance its marketing analytics capabilities to identify specific local market trends and adjust marketing expenditures accordingly.
How did Primus Connect help?
Optimised cloud computing resources, saving the company approximately £50,000 per year
Developed advanced reporting solutions that enable targeted marketing strategies and real-time local market share tracking.
Data-Driven Decision Making: Integrated four new data sources to enrich analytics, driving improved marketing spend and identifying new growth opportunities.
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