We are sponsoring the Databricks Data + AI World Tour in London!
- Primus Connect

- Aug 28, 2025
- 2 min read
Updated: Sep 3, 2025

The Databricks Data + AI World Tour is heading to London, and we're absolutely thrilled to announce that Primus will be right there as both an exhibitor and sponsor.
After watching the incredible innovation happening in the Data and AI space, there's nowhere we'd rather be than at the heart of this event.
London Calling
If you've been following the evolution of data platforms and AI capabilities, you'll know that we're living through a pivotal moment. The speed at which organisations are adopting lakehouse architectures, embracing AI-driven analytics, and rethinking their entire data strategies is remarkable. The Databricks Data + AI World Tour is where the future of data takes shape.
For those of us who work day-in, day-out with data teams across various industries, events like this offer something invaluable: the chance to step back from the day-to-day challenges and see the bigger picture. It's where breakthrough ideas meet practical implementation, where theoretical concepts become real-world solutions.
Why We're Excited to Be Part of It
At Primus, we've always believed that the best innovations happen when brilliant minds come together. The Data + AI World Tour brings together data engineers, analytics professionals, AI practitioners, and business leaders who are all grappling with similar challenges – how to make data work harder, how to build more agile teams, and how to turn AI from a buzzword into a genuine business advantage.
We've seen firsthand how the right combination of technology and talent can transform organisations. Whether it's helping teams build more robust data pipelines, supporting the cultural shifts needed for AI readiness, or simply connecting the right people with the right opportunities, these connections matter enormously.
The Power of Community
One thing that consistently impresses us about the Databricks community is how generous people are with their knowledge and experience. We've witnessed this at user group meetings, in online forums, and through the countless conversations we have with data professionals every week. The Data + AI World Tour amplifies this spirit of collaboration on a much larger scale - there's something special about being in a room full of people who understand the unique challenges of working with data at scale.
Come and Find Us
We're looking forward to having proper conversations about the challenges you're facing, the solutions you're exploring, and the innovations that are getting you excited. Whether you're curious about building more effective data teams, interested in our latest case studies, or simply fancy a chat about where the industry is heading, we'd love to connect.
Ready to join us at Databricks Data + AI World Tour London? Visit the event page for registration details and full programme information.




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